Watch Judge Jules in Ibiza on your mobile at the airport, log on in your hotel room to find James Ellroy’s restaurant recommendations and keep a daily appointment to view on your office flatscreen. "The Scene" provides interaction whenever and wherever. Global personalities on the cutting edge of cool uncover a city in ninety seconds each week. Grainy footage looking like it could be shot on a cameraphone creates maximum standout against CNN’s usual output.

Midway through the campaign, Giorgio Armani offered his "Scene" in Milan, the Scissor Sisters changed their schedule to shoot NYC and The Streets coincided their album launch with a London "Scene". Online user interaction exploded and 88% of the CNN audience aware of Nseries, would now consider buying one.