SNEAKER SLAM, AN IMMERSIVE 3D WEB GL MOBISITE THAT EXHIBITED NIKE’S PAST, PRESENT AND FUTURE INNOVATIONS

IT KICKED OFF WITH AN ONLINE 3D WEBGL SNEAKERVERSE ON WECHAT (CHINA'S BIGGEST SOCIAL APP) THAT DROPPED KNOWLEDGE AND TESTED THEM ON IT. TOP SCORERS WERE BROUGHT TO SNEAKER SLAM SHANGHAI – A 2 WEEK FESTIVAL THAT BROUGHT TOGETHER STREET ICONS AROUND THE GLOBE. EVEN LEBRON PASSED BY. INSIDE IS AN INTERACTIVE AIR FORCE 1 THAT LETS USERS CREATE THEIR OWN COLORS AND BEATS. THE 10 MOST ICONIC SNEAKERS FROM CHINA WERE ALSO PROJECTION MAPPED INTO THE AF1

FOR KIDS IN CHINA, SNEAKER SLAM MADE THE SUMMER OF 2015 UNFORGETTABLE. IT IMMERSED THEM IN NIKE’S LEGACY, AND INVITED THEM TO BE A PART OF HISTORY IN THE MAKING. THE MOBILE SITE RAISED THE BAR ON ENGAGEMENT, AVERAGING 4 MINUTES ON TIME SPENT PER USER, DOUBLING THE INDUSTRY STANDARD. AT LAUNCH, 4,500 FANS SPENT OVER 30 MINUTES EXPLORING THE SITE – A RECORD IN NIKE CHINA HISTORY. ON SOCIAL MEDIA,

SNEAKER SLAM EXPANDED THE CHINESE SNEAKER MOVEMENT. THE HASHTAG #???? (#SneakerSlam) PICKED UP 34 MILLION IMPRESSIONS, INCREASING ENGAGEMENT TO NIKE BY 112% COMPARED TO THE PREVIOUS YEAR.