Rafa Marquez staged a spot on tv publicizing the cup and as a coach, and he visited incognito football arenas around the country surprising the players. This content generated reached sports programs on television and magnified the effect. A gazette was created with 140.000 copies of a 1st print version hand-delivered, directing them to see following issues hosted at one of Mexico’s strongest sports sites, updated daily with news and information about the tournament and Mexican football.

Digital and TV spots featuring famous Mexican coaches and football players were broadcasted inviting them to the tournament and sharing tips. At this time, The Chance app on Facebook went live! The fans eagerly searched for the means to access the App on Facebook and that is when the competition started. Those who would get the most likes, shares & comments would go to a soccer-camp to be recruited and meet Guardiola.

1. A Mexican team took the first place worldwide with 101,868 points, way ahead of the second team by more than 23,000 points!

2. Mexico grabbed the 2nd place worldwide with 5,069 participating teams.

3. From the total number of participant teams (31,894), Mexico contributed with more than 15%, ahead of England, Germany and Argentina.

4. Facebook fans in Mexico increased 45.5%, breaking the 1 million barrier, up to 1,415,615 in Mexico.

5. The editorial content developed was so thrilling for FOTs that sports media dedicated up to ten times more media coverage than what we paid for.