Cannes Lions

NUGUNA company

DMATE COMMUNICATIONS, Seoul / SK TELECOM / 2017

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Case Film

Overview

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Credits

Overview

Description

To embrace customer needs, the open platform NUGUNA company was found.

NUGUNA means ’anyone’ in Korean.

Execution

NUGU has became the incomparable voice recognition device in Korea through three regular updates for 4 months thanks to customers’ creative ideas.

(from Sep. 21, 2016 to Jan. 31, 2017)

Furthermore, 8 experts of NUGUNA company dedicated to support software, new product design, and various contents making.

Outcome

1) Customers’ active involvement

(More than 40,000 ideas from 10,000 participants)

2) More than 40,000 accumulated sales made during the 4 months campaign.

(400% over sales target)

3) Reported on the media 603 times.

4) 14,900 NUGU related Youtube video updates.

5) Attracted lots of attentions from news media and entertainment programs.

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2023, SK TELECOM

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