Our focus was the essence of 5G rather than greatness or surprise of technology. We found that the essence is still human. Instead of boasting or explanation, we showed the happiness that 5G technology would provide. Under the concept of ‘my first 5G’, we decided to give unexperienced happiness. Haenyo diver, who could not enter the water anymore due to her age and her first experience with 5G is the story. Haenyo In the video was a lifelong Haenyo, who had been dived for a living more than 40 years. For the former diver who could not dive anymore, we invented a bus which presents her lost world. The bus shows underwater scenery, as vivid as real divers’ view, which is transmitted using 4K high-quality video of 5G technology.

Making 5G bus needed dozens of SK Telecom’s 5G engineers, various special equipment including 5G bus had to take a long journey of 446km from Seoul to Jeju. It took 2 weeks for preparation and pre-test of new technology. Many Haenyo, woman divers who heard about her story and surprise event voluntarily gave their hands and crowds of onlookers gathered. The complete video reel was exposed via media from Sept. 22 to Nov. 30, however, before airing, making process itself was a spectacle. Haenyo colleagues and onlookers had a marvelous experience and shared the similar move that Young-Sun Yang, the heroine of the video would feel. Shooting venue, her hometown Shin-Chang area became surprise event spot. After the video went on-aired, the story about the commercial spread, over 8.42 million people searched and viewed through Youtube.

Through TV media execution, the video reel reached 18,035,500 persons. Additionally we could get 8.42 million viewers through YouTube channel (https://www.youtube.com/watch?v=GWc91KekX60). Meaningful outcome of the video is it narrowed the gap between 5G technology and human. Needless to say the people who witnessed the new 5G world at Shin-Chang experienced unforgettable marvelous moment. Viewers of video also felt 5G more friendly like those at the venue. People who confessed that they were moved through the story grew and grew, which made the story more famous and catch more attention here and there. This video became a momentum to re-valuate 5G technology. Different from the prejudice that people would be more isolated as new technology expand, people came to expect humane warmth and consolation from cutting-edge technology. From the point of entertainment’s view, more important result than the change in perception is it presented unexpected move and happiness nationally.