We all know that mornings can be difficult. Prying our eyelids open often requires some motivation.

That’s where Nutella comes in.

It’s the type of breakfast that’s guaranteed to spread morning smiles. But Australians were opting for savoury based breakfast – savoury toast & cereals instead of delicious, smile creating, Nutella.

This explains why Aussies are ranked the 6th grumpiest country in the world!

Enter the animated “Nutella Jar”.

A life-like computer generated character, who was excellent at identifying people’s morning moods.

As people walked past the interactive OOH panels, a talking Nutella Jar would engage them and enquire as to their mood.

With facial recognition technology, gender differentiation and item identifying ability, such as glasses, number of people viewing the screen together, our nutty know-it-all could identify people’s mood and transform into their current mood, reflecting the limited-edition Nutella jars available in store.