Cannes Lions

NUTRI-GRAIN CEREAL BARS

LEO BURNETT, London / KELLOGG'S / 2006

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Nutri-Grain's are so soft and delicious that they must be made by magic, right? Well, that's according to some of the folk who live in the Northern town near the factory. Rumours start to circulate amongst the townsfolk that some kind of miraculous, mysterious magic must be at hand.

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