Design a package for Special K that is appealing to our main audience (a weight conscious woman who is on her personal weight management journey to improve her appearance) and reinforce the get a great figure benefit.

After different approaches to the project, we decided to go back and keep it simple, the idea was The Slim Box: A package shape that enhances and visually reinforces the brand benefit: Helps you get a great figure. When people looks at it they immediately gets what the brand stands for.

-In a supermarket shelve full of squared boxes, the Slim Box simply stands out.-Since the launch, the brand has registered a significant growth in kilos versus last year same period.-Brand switching reduced 20%-Communicates it’s a guilt-free food, delightful to eat, fun.