Prada launched a new collection using nylon as protagonist.

Nylon is Prada’s most iconic fabric.

The brief was to celebrate nylon showing how the fabric is produced with the objective to create a branded content able to engage the audience.

We created a Cyberpunk-inspired short film where nylon is produced with the fleece of special cyborg sheep raised and shaved in a futuristic farm. Around this core idea, we developed a story.

A woman investigates mysterious anomalies - a pretext to illustrate each step of nylon production integrating them into the storytelling - until we arrive at an unexpected ending: a man was intentionally sabotaging the machines to be able to meet her again and again. A crash between a cold and automated world and unpredictable human feelings.

The story has been released in 4 web episodes with extra and special content.

The strategy was to celebrate nylon inventing a spectacular storytelling behind its production integrating into the story the real steps of production. In order to keep high the interest, the story has been released in episodes with teasing and extra content.

We realized the short film using the 3D and CGI technique to create and animate the sheep and the machines in the farm.

The Nylon Farm was globally released with a teaser, 4 episodes and the complete short film on Facebook, Instagram YouTube and on a dedicated website.

The brand, the fabric and the products were naturally integrated in the storytelling being the real Prada's factory the location of the shooting.

The all industrial production and the high quality of the fabric is detailed shown.

The pieces of content have been published on the brand properties during one month.

3,3 million social views and interactions.