Cannes Lions
TALENT, Sao Paulo / ESTADO DE SAO PAULO / 2009
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To illustrate the ability to adapt to several medias it uses to take information to its readers, Jornal Estadão took advantage, in this TV commercial, of the "a picture a day" resource. Here is how it works: the person takes a picture of him/herself everyday for a certain period of time to show the changes that take place. Then Estadão shows that although it is always changing, it remains true to its essence.
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