Cannes Lions

O2 SALES RACE

VCCP, London / O2 / 2014

Case Film

Overview

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Credits

Overview

Description

In this film, a motley crew of dogs all race to be the first to the limited-time deals in O2’s January sale. Shot mainly in slow motion, the dogs run free from a racing track and out onto the streets – along the way they’re joined by the cat from O2’s previous ads.

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