Cannes Lions
ABBOTT MEAD VICKERS.BBDO, London / QUAKER / 2006
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Windy Miller has just received the results of his cholesterol test. So, instead of having his usual fried breakfast, he's having a bowl of Quaker Oats because oats are the only wholegrain recognised to help reduce cholesterol. Now that he's taking more care of himself he's asked if he'll be taking up jogging. Windy replies, 'No' until a pretty female jogger passes by. Then he changes his mind.
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