Dr. Sommer is THE eminent advisor authority in sensitive teenage matters. o.b. became exclusive sponsor of Dr. Sommer’s “How do I tell my friend that …” column and online site. The strategy includes content integration plus traditional advertising. Experiential and promotional elements are integrated through Dr. Sommer Mobil-Team which travels across Germany in educational mission and distributes the o.b. Starter Kits e.g. in schools. Additionally o.b. is represented with a classical print campaign in teenage magazines

Tracking has proven an increase of ad awareness of o.b. amongst teenager since beginning of the campaign (+ 30%)High demand of Teenager Starter Kit (report from the Dr. Sommer Mobil Team)Extraordinary high Online click rates: 0,15% for sponsoring logo, 1,95% for ads leading to educational special