Cannes Lions

OBESITY AWARENESS

READING ROOM, London / BRITISH HEART FOUNDATION / 2007

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You are what you eat! Obesity is a global issue and exposure to fast foods and fizzy drinks is everywhere. The British Heart Foundation realise children are most vulnerable to this exposure and a national campaign to raise awareness was launched.A fashionable, interactive and educational website, it captures the imagination and spirit of today's youth. Targeted at 11-12 year olds it reinforces the campaign message in a fun way. Bursting with attitude, features include engaging information with fun resources such as 'Goss On Celebs', 'Urban Energy', and 'Get Real'.

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