Cannes Lions

OBITUARY

BBDO GUERRERO, Makati City / NATIONAL UNION OF JOURNALISTS OF THE PHILIPPINES / 2016

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OVERVIEW

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The single deadliest attack on the media was the massacre of 32 journalists in the Philippines.

Evidence points to a prominent political family. But as they can afford the best lawyers, they have been able to exploit the weaknesses of the country’s judicial system. The case is set to drag on for years.

Time goes on, and the public forgets.

To remind people that journalists shouldn’t be killed for doing their jobs, we put the 32 on one obituary page in the country’s leading daily newspaper. And we did it six years to the day of the massacre.

To show the journalists as human, we detailed all the loved ones that they left behind.

And then gave readers the power to do something in support of the victims – donate to the National Union of Journalists of the Philippines’ (NUJP) fund for families orphaned by violence against press freedom.

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