Cannes Lions

KEEP THE STORY ALIVE

BBDO GUERRERO, Makati City / NATIONAL UNION OF JOURNALISTS OF THE PHILIPPINES / 2015

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Case Film
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Overview

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Overview

Description

Some lawyers believe that “If you can’t win a case, delay it.” And after five years, even the massacre of thirty-two journalists in the Philippines has been all but forgotten. Not one person has been convicted of the crime. And with no resolution in sight, Filipinos don't see why they should care.

Execution

Five years to the day that thirty-two journalists were massacred, we re-created the crime scene through life-size papier-mache sculptures made from newspapers. This installation showed the different states that the thirty-two bodies were found in. With newspapers representing the profession that the victims lived and died for. The materials decayed over time, showing how the issue is slowly disappearing from memory. The installation was held at the national monument for heroes during a joint press conference of the National Union of Journalists of the Philippines and the International Federation of Journalists. It was viewed by local and international press. Victims’ family members. And journalists who had escaped the massacre.

Outcome

Covered by all major Filipino newspapers and broadcast on primetime television, the installation's message reached 24 million Filipinos – one in four of the population. And the day after the commemoration, the Communications Secretary of the Philippines reversed his previous statement that media killings are “not really that serious," declaring that the government was determined to see justice done.

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