Cannes Lions
CHEIL SPAIN, Madrid / ETERMAX / 2016
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Description
A police officer has just pulled over a vehicle and he is calling in the plate numbers to the dispatch. Because of the interference that sometimes occurs over the radio, police officers ofter represent letters in names and license plates with words like "Alpha" for "A", "Bravo" for "B", etc. He begins normally, describing the plate in this manner: "Tango, Zulu, 4427..." but as he continues, the words he uses get a bit more complicated: "...cornucopia, leper, scotoscope...". Completely un-shocked by his astonishing vocabulary, the dispatcher repeats the plate, to confirm, in a manner even more verbally acrobatic: "Turpentine, zoetrope, 4, 4, 2, 7, circumcision, Lilliputian, Sarcophagus." That's because they're obsessed. Hooked. Addicted. To Aworded, the app for word lovers.
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