High quality video calls can deliver user’s emotion more effectively through high-definition video and high-speed data transmission than the audio calls.The concept of this advertisement is the high quality and vivid video calls of 3G+.On the TI online advertisement, if users choose someone's picture with the cellular phone frame, and they can understand the sound, a video will get played on the screen of the cellular phone. The video is aimed at customers in their 20s, through a synopsis of couples in long-distance relationships to deliver their emotion via videos to express 3G+ service more effectively.