Obsession is a new erotic thriller on Netflix themed around sexual desire and secrecy. So to launch the show, we partnered with the famous erotic boutique Coco de Mer to open a sex shop in the heart of London’s Soho. The only way you could pay for sex toys was with secrets.

Bondage was one of the key themes of the show, so, to connect the show to the shop, we created a unique bondage-themed shibari typeface that tied every aspect of the project together.

The red bondage rope theme became a literal thread through the shop branding. As ropes wrapped sensuously around each letterform. Just like it would a human body.

The Shibari typeface was used to spell out and share anonymous secrets confessed to pay for sex toys on Netflix’s social media channels. The Shibari font also lived on all

Obsession is a new erotic thriller on Netflix themed around sexual desire and secrecy. So to launch the show, we partnered with the famous erotic boutique Coco de Mer to open a sex shop in the heart of London’s Soho. The only way you could pay for sex toys was with secrets.

To connect the sex shop with the Netflix show, we created bondage-themed packaging for all of the sex toys on display.

We worked with Japanese Shibari Bondage expert Lorna Gay Copp to create a series of unique suggestive packaging. Each one of our products was seductively tied up in bondage knots using silky red cord.

We packaged over 3000 products from vibrating cock rings to bejeweled nipple tassels.

Each product also featured a playful tag with a product description inspired by the dialogue from the TV show.

Obsession is a new erotic thriller on Netflix themed around sexual desire and secrecy. So to launch the show, we partnered with the famous erotic boutique Coco de Mer to open a sex shop in the heart of London’s Soho. The only way you could pay for sex toys was with secrets.

To connect the sex shop with the Netflix show, we created bondage-themed packaging for all of the sex toys on display.

We worked with Japanese Shibari Bondage expert Lorna Gay Copp to create a series of unique suggestive packaging. Each one of our products was seductively tied up in bondage knots using silky red cord.

We packaged over 3000 products from vibrating cock rings to bejeweled nipple tassels.

Each product also featured a playful tag with a product description inspired by the dialogue from the TV show.

Obsession is an erotic thriller themed around sexual desire and secrecy. So to launch the show, we partnered with the famous erotic boutique Coco de Mer to open a sex shop in the heart of London’s Soho. The only way you could pay for sex toys was with secrets. To connect the sex shop with the Netflix show, we created bondage-themed packaging for all of the sex toys on display. We worked with Shibari Bondage expert Lorna Gay Copp to create a series of unique suggestive packaging. We packaged over 3000 products from vibrating cock rings to bejeweled nipple tassels.