We created a :30 second television commercial for the Boston Bruins of the National Hockey League entirely from still, color photography. No video or film was involved whatsoever. The photography was converted to a grainy, gray scale in order to create a raw, evocative, almost voyeuristic look — atypical of the average sports montage. Each photograph was treated using a combination of parallax, spatial mapping, along with 2D, and 3D digital composition to create subtle motion and moments seemingly frozen in time.

Original music was composed using simple, yet haunting string orchestration. Evocative sound elements from actual game footage were woven into the piece. This, in conjunction with in-game action shots— juxtaposed with photographs portraying somber moments of internal clarity and strife—created an emotional connection with each player. This helped us achieve our objective, which was to create a spot unlike the traditional sports montages and testosterone riddled clichés.

This is an original score, created for this TV spot.