We wanted to talk to ‘charismatic individualists’- those who do their own thing and are Odd in a good way. At the younger end of the Alcohol market, these people are wise to traditional advertising techniques so we knew we had to do things differently.

Young people in bars love to take photos to share them online. Give them a prop moustache and they’ll do it even more.

Hold the coaster to your face and you can pose as Wit for a photo. Or pop the moustache out and use the unique nose clip to attach it to your face for the whole night!

The image of the ODDKA coaster wasn’t just seen in the bar; it has been photographed by hundreds of people and shared through social media where the potential audience is unlimited.