Australia was at a turning point as a nation. Australians were becoming increasingly concerned about the GFC, politicians were too busy squabbling to lead and it seemed that 'The Lucky Country' was starting to feel pessimistic.

So we wrote a poem. Simple, direct and filled with optimism.

A poem about, well, the things you could achieve if you simply stopped listening to the naysayers.

A poem that launched the positioning for the Commonwealth Bank. One word. CAN.