Cannes Lions
SERRANETGA, Zurich / BURO MASSAGE / 2013
Overview
Entries
Credits
Execution
What better place is there to promote a massage service than on a relaxed face that just has beein laying on a massage bed? We placed the Büromassage website URL directly on the clients forehead – gently pressed by a rubber stamp during session – and visible for everyone. Therefore, we expected of a small measure a maximum output: When returning back to office, everyone would notice the happy face with the message.
Outcome
The action took off: The rubber stamp pressure remained unnoticed by the patients during session, and they brought the experience back into the office. It created a big buzz among employees and was topic number one during coffee breaks. During the action, Büro Massage received twice as many calls and bookings as usual. A big success for the small and flexible company.
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