Design and produce a reception for the opening of the new Dentsu London office, and an exhibition of Japan’s latest advertising work as well as its culture and technology. The aim of the reception was to allow visitors to experience and enjoy what the exhibition had to offer.

Made of two pieces of paper, it symbolized a powerful weapon in the world of advertising, to be realized by combining two elements, Tokyo and London, through Japan’s craftsmanship and technology. This was visually executed by the simple use of black and white. The use of bold diagonal lines in the background to communicate speed is a technique used in Japanese manga.

The event was a huge success and drew approximately 250 visitors in two days. The exhibition was well received and we received many offers from New York, Brazil, Hong Kong and Singapore.