Cannes Lions
DENTSU, Tokyo / DENTSU / 2011
Overview
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Credits
Description
Support ISID, Information Services International-Dentsu, Ltd.’s recruitment campaign.
Execution
The poster used at the event venue had a film placed slightly off the basic paper, so that passersby would see the graphics moving as their point of view changed. By placing and moving the attached sheet over the illustrations, the graphics swirl, sway, expand, shrink or move forward and backward. The handbook serves as a company brochure for recruiting students and it is designed to be moved in different ways.
Outcome
The posters were talked about by a great number of students on employment-related websites.
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