• Personify the building to highlight the human side of the programme: 'Neo', a name that expresses a search for novelty, a desire to break with the traditional codes and illustrate its dual character: a Haussman-style façade housing the latest technological innovations.• A powerful tagline summing up Neo’s promise: 'Work as we live'. A positioning focused 100% on the user bringing here together the words 'work' and 'live'.• A dominant, illustrative treatise that centres the user at the heart of the concept and juxtaposes the user’s aspirations with solutions offered by the programme. A revolution in this business area.• A strategy that completely covers the target with an increasing number of overtures to decision-makers.

Neo has reached over 180 decision-makers since it was launched. 70% of these decision-makers have asked for additional studies (space planning).More than 60 articles in the press have saluted the programme’s originality.