Cannes Lions

OFFICE SUPPLIES

Y&R, New York / OFFICE DEPOT / 2010

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Overview

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Credits

OVERVIEW

Outcome

The 'Weekly Smart Specials with Matt & Matt' were successful in bringing to life the Office Depot Sunday circular in an informative and entertaining online show to reach our target of small business owners. To help generate product sales, each weekly webisode featured new products that were uniquely targeted to small businesses. Overall, there was a 70% increase in interest of the latest webisode compared to past webisodes, leading to a greater interest in the webisodes week over week.

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