Cannes Lions

OFFICE SUPPLY STORE

Y&R, New York / OFFICE DEPOT / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

The World’s Largest Business CardDuring the recession Office Depot used their ad space across the country to help promote small businesses. Entrepreneurs who had their business cards designed at Office Depot were then eligible to have their business card digitally projected onto a giant Office Depot billboard in their top markets: Los Angeles, Chicago, Atlanta, Dallas, Miami and Tampa

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