Cannes Lions
REARMIRROR
DRAFTFCB/LOWE, Zurich / BMW / 2013
Overview
Entries
Credits
Overview
Execution
Media execution.
The strategy was easy: Get the audience at the most sensitive situation – when they inform themselves at stands of the direct competitors.
Outcome
The BMW stand at the Zurich Auto Show, where the new BMW M6 was presented, was with over 700.000 visitors one of the most popular stand at the Fair.
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