As a smaller player in the conservative field of international offshore investments, Internaxx needed a creative approach that would get them noticed. We focused on the key benefit of using Internaxx: no need for a middleman, reducing commission costs. This is brought to life with a distinctive tone and humour that has proved highly engaging for the target audience and highly effective for Internaxx. As a result, Internaxx have seen their client base grow significantly and have become a leader in their market, with 10% of the market share despite being one of the smallest companies in size.