Cannes Lions
OGILVYINTERACTIVE WORLDWIDE, New York / OGILVY GROUP / 2001
Overview
Entries
Credits
Description
Ogilvy & Mather maintains an agreement with 8 "boutique" agencies, whose specialties run from video and print, to packaging and environmental design. Thematically, the group comes together under the aegis of "The Syndicate," a shadowy organization whose identity is kept secret from prying eyes. Objectives - Users must first pass through a Security Clearance to gain entrance to this promotional sitelet. Using surveillance imagery coupled with a novel user interface, visitors can surreptitiously investigate the Syndicate's broad creative reach through mission statements, an Awards list, and Portfolio Sampler. Target - This sitelet was aimed at visitors to Ogilvy.com's North American Network section, who were encouraged to investigate the agency's boutique offerings.
Similar Campaigns
12 items