Cannes Lions

Yo-Now

CP+B, Boulder / CP+B / 2017

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Overview

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Credits

OVERVIEW

Description

CP+B is a global agency with nine offices worldwide. To connect our 1000+ employees and take global momentum up to 11, we created YO-NOW, a real-time, behind-the-scenes chronicle of all things CP+B. This platform is essentially a digital hype-man that highlights the thing that keeps us united despite our differences in time zone and nationality — our maker culture. CP+Bers document the long nights spent concepting, coding, pitching, and pranking and send pics and vids to YO-NOW to be instantly displayed on the big screens in the lobby of every global CP+B office.

Execution

CP+B channeled the hoopla that courses through every office created a custom-built platform to bring it front and center of every office. We hosted it within our secure web infrastructure so only CP+B employees on CP+B networks can see our behind the scenes content. We integrated our existing Microsoft Exchange server into a custom built Node.js application to authenticate details from every employee’s submission. We standardize all incoming content without losing quality, and send it immediately to display on big screens in the lobby of every global office. Our developers made us type all that technical stuff. In real speak: we make cool sh*t; we share cool sh*t; we repeat.

Outcome

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