Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / OGILVY GROUP / 2005
Overview
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Description
In Germany it is customary to hide Easter eggs in the garden or forest for children. So, Easter and playing golf clearly have something in common: the search for the key item. What is more obvious than putting these two things together? We created a mailing containing a golf-ball in an egg-shape and a card with a philosophical quotation about the true nature of searching.
Outcome
Hole in one for our clients – the phenomenal feedback lead to many new contacts and plenty of new business.
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