Cannes Lions

OIL OF OLAY SPECIAL CARE WRINKLE SMOOTHING CREAM

SAATCHI & SAATCHI , Cape Town / PROCTER & GAMBLE / 2002

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Project Objectives: Prove that Oil of Olay can make you look younger and reduce the signs of ageing.Target Audience: Corporate female professionals.Objectives: Change an existing recognizable tool/icon to bring the message across - paradigm shift.

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