As the excitement, nerves and anticipation grew around London 2012 and Games time approached, P&G provided sanctuary for Olympic families with the US and Global Family Home and three individual beauty and grooming salons.

We did their nails and their laundry. We fed them, pampered them, and treated them to first-class salon services. We provided a place where athletes and families could relax together, and we shared messages of inspiration from around the world.

P&G gave these Olympic and Paralympic families a home away from home, a place to savour the once-in-a-lifetime moments they had all worked so hard for.

By the end of the Games, P&G had provided 26,000 salon treatments, painted 24,000 nails, served 25,000 meals and washed 80,000 clothes.

We treated 60% of all Olympic and Paralympic athletes and welcomed 8,000 guests from 40+ countries to the Family Homes.

The ‘Thank you Mum’ campaign received an 11% campaign message recall compared to 4% from all other Olympic sponsors (source: Interbrand) and topped ‘Sponsorship Today’s’ poll as most effective TOP and/or LOCOG sponsor.

P&G ensured families didn’t just watch their loved ones from the stands, but shared in the podium moments.

We said “Thank you Mum”, our way.