Media and message work together to enhance the overall impact as we used Outdoor Posters with big white clocks above them in 40 key spots throughout the city of Rome. Headline reads “How Time Doesn’t Go By” is in perfect synergy with Total Effects 7x strategic benefit. To note: some clocks had (luckily) really stopped!

Business results are not yet available as initiative started on March 22nd.

Learnings help us foresee that this initiative: will help build Awareness/ Notoriety; is distinctive and unique in the category (no other competitor has done so far in Rome); supports and reinforces TV/Print campaigns that have brought all-time-high results.