Cannes Lions

Okamoto "So Thin" video campaign

MARCUS THOMAS, Cleveland / OKAMOTO / 2016

Film
Film
Film

Overview

Entries

Credits

Overview

Description

Okamoto makes one of the world’s thinnest condoms. How do you demonstrate that? You show them what happens when a condom is so thin you have to think about something else.

Similar Campaigns

12 items

Safe washing label

J. WALTER THOMPSON TAIWAN, Taipei city

Safe washing label

2018, OKAMOTO

(opens in a new tab)