According to a consumer survey, most of consumers believe condom provides protection only but any additional feeling, they also think there is no big difference between brands and products. And that is one of the main reasons of why brand royalty cannot be built up easily in this category. Therefore, the new series presented by Okamoto allows consumer to realize that condom could not only offer safe protection, but also provides another level of pleasure when having fun.

We utilize image of traditional Chinese art style to portrait various funs of sex. Whenever you start from any character in the image, you can easily associate to the next and start another fun. Such a connection is extended infinitely on the image and it also indicates that brand new Okamoto series are able to bring you much more new fun.

Okamoto Condom’s brand awareness was increased by 72.3% after the advertising was revealed. And the advertising not only boosts the sale of new series growth by 53%, but also drives the sales of other series of Okamoto Condom.