The idea was to stress the fact that a person who doesn’t own a car and uses a public bus to get around, also has the possibility to buy one from OK Used cars. On the outside of buses we installed images of a car where its window coincided with the bus’ window, making the passenger look like he was driving his own car.

This action resulted in 45% increase in inquiries and 10% increase in actual sales, exceeding former results achieved through traditional media.