For children, add water and everything becomes more fun. The OLA WaterGames are the perfect combination of OLA, the Netherlands Olympic Committee NOC*NSF and water. They are a variety of games, based on the Olympics Games and hinting at OLA ice cream. There are qualifying rounds in many swimming pools throughout the Netherlands and finals in Europe’s largest Olympic pool in Eindhoven. The blue-haired, water-loving Hola family (Twikol, Horrit, Schoraa and Hinroe) act as the ambassadors of the OLA WaterGames and play an important part in the communication. The annual HeartBeat promotion was also linked to the OLA WaterGames.

84% of the target audience knows the OLA WaterGames. The OLA WaterGames TV programme on Nickelodeon reached 42% of the target audience viewers. That’s 700,000 children. Swimming pools that are normally only selling Nestlé products, still participated in the OLA WaterGames. As a result swimming pools selling OLA products went up from 50% to 65%. OLA Brand awareness went up from 89% to 97%. The OLA WaterGames icecream multipack was, from the start, the number 5 best selling of in total +/- 150 family multipacks in the supermarket. €700,000 worth of Free Publicity in written media and on TV.