Cannes Lions

SHISEIDO

SHISEIDO, Tokyo / SHISEIDO CO. / 2014

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

The poster visualizes this power of rouge.

Execution

“LIFE COLOR CLOCK” is clock-type digital content that reads photos from Facebook or Instagram to create your own personal color clock. It displays 1 photo per minute and extracts random colors from the photos every second. It organically produces colors with a unique algorithm, creating animation that you never get tired of looking at. This can be used not only on a web browser but also as a clock-type screensaver.

Outcome

The poster was highly praised for conveying a strong message in a single visual design.

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