Cannes Lions
MEDIACOM PHILIPPINES, Taguig / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Execution
Appearing on camera without make-up on is ultimate proof that Olay Total Effects is effective against fighting skin aging.
Outcome
The material delivered high BCT of 22 at the end of the campaign propelling increases in various key measures, awareness, trial, and equity associations. It outscored Pond’s on most Anti-Aging imageries. And more importantly, it increased business performance by 116 index.
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