Cannes Lions

OLAY TOTAL EFFECTS CREAM

MEDIACOM PHILIPPINES, Taguig / PROCTER & GAMBLE / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

Appearing on camera without make-up on is ultimate proof that Olay Total Effects is effective against fighting skin aging.

Outcome

The material delivered high BCT of 22 at the end of the campaign propelling increases in various key measures, awareness, trial, and equity associations. It outscored Pond’s on most Anti-Aging imageries. And more importantly, it increased business performance by 116 index.

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