Cannes Lions

OLD SPICE DEODORANT

WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2008

Film
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In a style that mocks the sport-inspired packaged good commercials of the past, a softball player delivers a 30 second long pitch for Old Spice deodorant as he slides from second base, around third and all the way home. The spot concludes with the hot girl umpire calling him "Safe - from odour."

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