With a tease and reveal TV strategy that worked beautifully during the Valentine’s time frame, we got our target audience to sit up, take notice and ultimately follow a storyline that communicated clearly the sensual essence of the brand. Every creative execution reinforced the unique experience of using our product, and underlined that the natural ingredients, beautiful packaging and stimulating scent that characterise both Herbal Essences – and in some ways, true romance - were the reasons why.

This campaign generated great word of mouth and buzz – people did indeed take notice of our brand. Additionally, trade press was excellent , a sign that the campaign was both effective, and respected.