Walk down any drugstore aisle and you’ll see thousands of women’s beauty products. But men? They barely get any, it’s a sad wasteland. But why? Maybe it’s that age-old common misconception that men shouldn’t want soft skin. But it turns out men do want super soft skin and they shouldn’t be ashamed about it. And Old Spice has the products to do that. Enough is enough, we made a campaign to show just that and we called it “Men Have Skin Too”, because hey, men have skin too.

Deon Cole (Our New Old Spice Guy), in a bathrobe, confronts Gabrielle Dennis, complaining that she is using his precious body wash. “All I wanted was to use your body wash,” she says. “All I wanted was to have a body wash…men have skin too,” he retorts.