Cannes Lions

OLD SPICE SWAGGER

BARKING OWL, Los Angeles / PROCTER & GAMBLE / 2012

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Description

An average looking man in a locker room smells his new Old Spice deodorant. Suddenly his face and body start cracking away like porcelain to reveal an attractive man on a motorcycle. The locker room also cracks away to reveal the open road.

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12 items

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