Corporate Social Sustainability (CSS) is one of Nahdi’s core pillars. In 2016, Nahdi decided to bring awareness to health and wellness across the kingdom and set itself as an industry leader that gives back to its community. From that, The One Billion Step campaign emerged to encourage people to walk and exercise more.

1 December:

-Teaser/Revealer

-Video Launch

2 January:

- Social Media Content

- SnapChat Geofilters

- Activation Coverage

- Corporate Videos

3 February:

- Target Reach Announcement

- PR Event Content: To effectively encourage people to change their behavior we took a multifaceted approach to our content using a variety mixed media (photography, infographics, video) covering five themes (teaser/revealer, download App, Educational, Motivational, & Lifestyle) totaling forty posts plus the launch of our main video.

We also created a SnapChat filter and a Nahdi Beat available on SoundCloud to complement on-ground activity.

Influencers: We used over over 40 influencers in total by participating in a tagging challenge that maximized engagement: 1) Post a video while walking 2) Challenge 3 people to walk One Billion Steps by tagging them 3) CTA download the App

4 March - onwards: Sustaining phase with content and ads to drive people to download the mobile app

Content:

To effectively encourage people to change their behavior we took a multifaceted approach to our content using a variety mixed media (photography, infographics, video) covering five themes (teaser/revealer, download App, Educational, Motivational, & Lifestyle) totaling forty posts plus the launch of our main video. We also created a SnapChat filter and a Nahdi Beat available on SoundCloud to complement on-ground activity.

Influencers:

We used over over 40 influencers in total by participating

in a tagging challenge that maximized engagement:

1) Post a video while walking

2) Challenge 3 people to walk One Billion Steps by tagging them

3) CTA download the App