Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / AGEA / 2010
Overview
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Credits
Execution
Carrying a newspaper under the arm, an image we can see daily in the streets, becomes the declaration of a principle in this campaign for Ole, the most important sports newspaper in Argentina.
A part of this campaign consisted in putting together/ building this exposition that functioned as an amusement park where the newspaper’s readers could perform those activities they always wanted to perform; the same activities which turn them into Men With Ole Under The Arm.
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