A young couple arrive at a mountain lookout and prepare to take a photo with their Olympus 1030SW camera. The man accidentally knocks the camera off a railing and we follow the camera’s harsh journey down the rugged mountainside, before finally coming to a halt – behind our couple. After some initial bewilderment, the man picks up the camera and casually resumes the photo session. How was this possible? Because the 1030SW is so tough, it’s like nothing ever happened.