The Gamekillers web component allows guys the ability to physically interact with the people who stand in the way of their sexual success.

Each Gamekiller was captured through video against green screen and brought to life with a “Kill Button”, which guys could push to learn about their signature game-killing moves. The site offered tips on how to keep cool around these nuisances, an Obituary Generator—which guys could pass around to their friends—and offered bonus materials such as films, ringtones, and miscellaneous downloads.